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Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.

Lastly, it’s important to remember that SEO isn’t reliable. Google is constantly changing their algorithms, video is evolving at a lightning-speed pace, and relying on search bots to rank your videos is not a consistent strategy to guarantee eyes on your videos.

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YouTube, the world’s largest video hosting platform, is owned by Google, the world’s largest search engine. And Google SERPs directly feature YouTube videos on Page 1, with rich descriptions, links and on-SERP playback. So the connection between high-quality video content and its impact on Google search engine optimization is enormous.

The site should be simple to use and offer clear information. It should have images of trainers and important information about GDPR as well as career opportunities. For example, the website must provide information on how to sign-up for a course as well as the available courses. You should also note the requirements to become a personal fitness instructor.

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Not all YouTube suggestions have an informational intent, though. Based on YouTube autocomplete, people use the platform to find reviews of products from current customers of the brand, unboxing videos, as well as information on specific models.

Like Google’s regular search, the Google video section generates “related search” suggestions underneath organic search results. Here again, video-related searches differ from those you will see when using Google’s main search showing that people use Google videos for different purposes:

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A Tulsa SEO Web design company can boost your traffic and lead generation by improving your UX and conversion metrics. With a Tulsa SEO company, you'll be able to reach your local, regional and global markets. Web designers in Tulsa can help boost your conversion metrics, bounce rates, and more!

Because no two processes, industries, companies, or websites are the same, our SEO strategy is iterative, focusing on the success of each keyword campaign, mapping it against the higher level search engine rankings goals of your business. "Did we push too hard or not hard enough on specific keywords?" "Does the next campaign need an additional boost at a higher scale?" "What keywords may we have missed in our keyword research that could be applied to a new campaign?" "Did our on-site content analysis reveal anything that would indicate deficiencies relative the competition?" "Did a complete backlink analysis reveal any risks or errors that we may not have considered?"

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Frequently Asked Questions

The objective of the search engines is to provide relevant results. Their aim is to show sites that best match to what people are searching for. Search engines are not always successful in this regard. They are of course getting smarter now that AI is in the mix. There are well over 200 ranking factors that a website is evaluated against. Much like a bell curve, those that come closest are more optimized. Although content matters greatly, it goes well beyond this. There are also major Google Core Update changes. At a basic level, a site needs a content structure focused on topics and subtopics. Although you�ll hear phrases like �you need links�, much more is required. Although links are seen as �endorsements� in the eyes of the search engines, many misconstrue quality over quantity. Furthermore, no site will feel compelled to link to another site unless it feels it�s good for their visitors. You must have linkable assets. In other words, a site owner wants to provide quality resources beyond the content they offer. Hence, that�s why it�s called the world wide web.

First, cost is subjective. Not all SEO work is expensive. 1. Competitive search queries take time to achieve market share. Higher volume keywords are typically more difficult. 2. You have low domain/page authority. Sites linking to you are votes in the eyes of the search engines. in the event you don�t have link worthy content, that has to be developed. Then one must perform outreach. That takes time. 3. In many cases, websites are poorly designed. They have a confusing navigational structure, have poor internal link structure, or may respond slowly. It may be necessary to migrate, if the site is simply too old. 4. With the constant shift in technology and changes in consumer behavior, it also takes time and research to understand the audience. The best SEO practitioners stay up to date, anticipate, and prepare you for change. The chief responsibility is maintaining market share and building on it. Google is constantly changing the algorithm and new competitors enter the space.