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For more than 5 years, Local Asset Marketing Group has helped businesses in all industries grow their online presence to drive more revenue. We have the experience and client success stories to support any size business wanting to increase online traffic and grow its leads. Many of our SEO experts have been industry leaders for more than a decade. Our team collaborates. If someone has an issue, we all jump in.

Make sure it’s also relevant to what you’re trying to rank for. For example, in the search below I typed in “how to waterski.” It’s clear that the second listing wins the thumbnail competition since there’s actually a person doing the thing that I’m searching for. The other two videos listed show someone sitting on the dock and sitting in the water, which is not as relevant or enticing.

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The longer visitors spend on your website, the higher your SEO metric will be, which means you’re going to rank higher on Google searches – and attract even more visitors. Video content makes up 82% of internet traffic, which means it can get a little crowded on those online highways. Like any other form of content, your video needs to be optimized for SEO to maximize its potential. Your keyword research is integral to building your video content on YouTube or any other video platform. Just like traditional SEO, marketers should keep certain ranking factors in mind when designing their video strategy. Here are some top ones to consider:

The numbers prove that this works! You can link to videos from your website or YouTube using intentionally designed graphics or custom GIFs, or you can use email management software to embed videos into email blasts with pre-formatted settings easily.

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Case studies can be turned into engaging slideshows and presentations that include graphs, charts, and projections. Share your stats! Customers love to see the proof in the pudding with hard data and inarguable facts. Offer a bit of future framing to show where they could be with the same methods or products applied.

Phil also advises paying more attention to transcripts when the video is longer-form and a main focus of the page, since in these scenarios transcripts will have even more of an impact on rankings.

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Without keyword research, you won’t rank or appear in the search results that have the highest chance of reaching your target audience. With any online marketing strategy, including SEO, it’s essential for your business to tailor your efforts to your ideal client or customer.

Did you know that 87% of marketers say the ROI of SEO video marketing is overwhelmingly satisfying? Did you also know that YouTube is Google’s second largest search engine? Did you know videos were such an important part of content marketing?

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There are a myriad of transcription services online, both human and AI that will convert your audio file into written content. Something so simple as this can greatly impact your SERP rankings.

We develop customized strategies for every business we partner with, but the deliverables in our pricing table give you a glimpse at the depth of service our SEO team provides.

Tulsa Seo Service King

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Frequently Asked Questions

Yes. First, see our google places optimization infographic. If you�ve lost visibility in Google Maps (aka Google My Business), it may be related to the factors listed. In complex cases, this may take time to resolve. With paid search advertising now an option, it�s more difficult. If you�re stumped, you can hire us. Chances are we�ve encountered it. If we feel additional work is needed, we will communicate our findings and timetable. NOTE: Previous names include Google Places, Local Business Center, Place Pages for Google Maps, Google 7-pack.

Every website is situational. Within each industry, the level of competition will vary. The ability to rank in Google depends how relevant and authoritative your site is. This is earned over time. For sites with poor topical authority, backlinks, architecture, trying to be found for queries with purchase or transactional intent will take many months. Search algorithms evaluate how relevant a website is to the query but also beyond it. Additionally. they look at the overall experience it will provide to users. To build an authoritative website requires extensive planning and research. For sites that are ranking poorly, the size and complexity will also factor in. The severity of issues will determine how quickly the ship can be righted. A website could conceivably start seeing improvement and ranking in Google as early as two to three months. Typically traffic increases over time. Once rankings are achieved, they must be maintained. Some of the ranking factors are: Backlinks Content Relevancy Keyword In The Title Page Speed Website Architecture For highly competitive industries, it�s not uncommon to take up to (1) one year to rank for keywords. One example would be a site with low authority trying to rank for �New York lawyer�. Think about it. If a competitor�s site is 10 years old and ranking in the top 3, it has historically provided what users are searching on. It�s likely this organization has spent resources to stay there. What is an authoritative website? It�s one that other sites link to because it offers value but moreover because it provides the best answer for what someone is looking for. A great site provides answers to questions irrespective of the reason for visiting. If you�re trying to rank your business locally, find someone who understands Google�s local algorithm.