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When choosing your video hosting platform, you’ll need to consider the reasons why you want your videos to rank, according to Phil. Are you optimizing your video to gain site traffic and new leads? Or is your goal more general thought leadership and brand awareness?

Search engine algorithms have been developed over time to emphasize delivering the most relevant and best quality result for every search query. This is an advancement to how it worked in the beginning when it was all about stuffing your web page with relevant keywords and pointing as many links as possible. However, things have changed, and it takes more than keyword presence to rank better on search engine results.

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There are many places you can pay to promote your video, like Facebook, Twitter, and Instagram. You can also try other non-paid strategies, like having partners promote your videos.

These off-page video SEO efforts allow you to generate referral traffic, accrue backlinks and engage viewers across the full spectrum of the web. Further, YouTube video SEO requires an entirely unique set of techniques and skills to master. Tactics may include:

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The other piece is ensuring the video is relevant to the page you’re embedding it on. “You need to ask yourself: does this page relate to the video in question or is it generic?” says Phil. If the page is generic and the video is just thrown on there, then the chances of it ranking are low.

Our link audits help determine nefarious links that may be hurting your overall link profile and search engine optimization performance in the SERPs. Once we've determined the spam links that may be suspect, we can work with you to perform manual removal requests or disavow.

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A video marketing strategy is more than making your brand or product findable on YouTube. When you start researching video opportunities, you’ll get to understand your audience better and uncover more SEO opportunities. Additionally, you make your brand stand out in search by having your video show up in related carousels, ranking your YouTube page in organic search and/or earning video snippets.

As an SEO agency with more than 25 years of experience, WebFX is a trusted partner for businesses worldwide. Whether you’re new or experienced with SEO, our dedicated team of 450-plus SEO specialists can help your company launch and manage a top strategy.

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Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

Social Media Site Management Webbdesignz. Social network administration has become a rapidly expanding field. Organizations struggle to stay current with the constantly changing landscape and to maintain a consistent voice across social media platforms. Social media supervisors are employed to solve this problem.

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Ensuring video titles and descriptions are highly optimized is one of the most effective ways to ensure greater visibility in search. Speaking of online visibility, how strong is yours? Find out in 90 seconds with the free LOCALiQ Website Grader!

“All websites can rank in the video tab, but not all can rank in universal search with a video,” says Phil. “It’s become a lot harder to get whitelisted than it was about 3 years ago, but easier to get your video indexed on the video tab (pictured below).”

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Frequently Asked Questions

Yes. First, see our google places optimization infographic. If you�ve lost visibility in Google Maps (aka Google My Business), it may be related to the factors listed. In complex cases, this may take time to resolve. With paid search advertising now an option, it�s more difficult. If you�re stumped, you can hire us. Chances are we�ve encountered it. If we feel additional work is needed, we will communicate our findings and timetable. NOTE: Previous names include Google Places, Local Business Center, Place Pages for Google Maps, Google 7-pack.

Every website is situational. Within each industry, the level of competition will vary. The ability to rank in Google depends how relevant and authoritative your site is. This is earned over time. For sites with poor topical authority, backlinks, architecture, trying to be found for queries with purchase or transactional intent will take many months. Search algorithms evaluate how relevant a website is to the query but also beyond it. Additionally. they look at the overall experience it will provide to users. To build an authoritative website requires extensive planning and research. For sites that are ranking poorly, the size and complexity will also factor in. The severity of issues will determine how quickly the ship can be righted. A website could conceivably start seeing improvement and ranking in Google as early as two to three months. Typically traffic increases over time. Once rankings are achieved, they must be maintained. Some of the ranking factors are: Backlinks Content Relevancy Keyword In The Title Page Speed Website Architecture For highly competitive industries, it�s not uncommon to take up to (1) one year to rank for keywords. One example would be a site with low authority trying to rank for �New York lawyer�. Think about it. If a competitor�s site is 10 years old and ranking in the top 3, it has historically provided what users are searching on. It�s likely this organization has spent resources to stay there. What is an authoritative website? It�s one that other sites link to because it offers value but moreover because it provides the best answer for what someone is looking for. A great site provides answers to questions irrespective of the reason for visiting. If you�re trying to rank your business locally, find someone who understands Google�s local algorithm.