JavaScript Object Notation for Linked Data (JSON-LD) is a wayto annotate and structure data using the schema.org vocabulary. Image via Moz. This is not the case for all hosting solutions so it’s important to do your research when exploring your options. For example, some platforms use Schema markup, which doesn’t work quite as well as JSON-LD, and others require you to create a video sitemap (which is not an easy task!).
Create a collapsible text box or a quality content section along with your video and redirect reader attention to that.
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SEO is one of the best online marketing strategies to help your business improve its online presence, attract more traffic to its site, target qualified leads, and earn more conversions and revenue. That’s why SEO is a critical part of a successful business model.
Sometimes video carousels show up right on top of SERPs: Try searching for “how to tie a tie,” for example. The video-only search snippet and the video carousel dominate the whole above-the-fold part of the screen, especially if you search from a mobile device. For other queries, the section may be included lower on a search result page.
You can’t rely solely on optimizing your video to receive placement on the SERPs. It’s still just as, if not more important that the page itself is also optimized for SEO, or the search engines won’t bother to crawl it in the first place.
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A similar pattern applies to Google Video search, which often reveals a different angle or buying journey your target audience may take when researching their options.
First off, it’s true that video SEO is not the same as regular SEO. Video SEO has also changed significantly in the last few years, which is why I’ve enlisted Wistia’s video SEO expert, Phil Nottingham, to share his advice.
The objective of the search engines is to provide relevant results. Their aim is to show sites that best match to what people are searching for. Search engines are not always successful in this regard. They are of course getting smarter now that AI is in the mix. There are well over 200 ranking factors that a website is evaluated against. Much like a bell curve, those that come closest are more optimized. Although content matters greatly, it goes well beyond this. There are also major Google Core Update changes. At a basic level, a site needs a content structure focused on topics and subtopics. Although you�ll hear phrases like �you need links�, much more is required. Although links are seen as �endorsements� in the eyes of the search engines, many misconstrue quality over quantity. Furthermore, no site will feel compelled to link to another site unless it feels it�s good for their visitors. You must have linkable assets. In other words, a site owner wants to provide quality resources beyond the content they offer. Hence, that�s why it�s called the world wide web.
First, cost is subjective. Not all SEO work is expensive. 1. Competitive search queries take time to achieve market share. Higher volume keywords are typically more difficult. 2. You have low domain/page authority. Sites linking to you are votes in the eyes of the search engines. in the event you don�t have link worthy content, that has to be developed. Then one must perform outreach. That takes time. 3. In many cases, websites are poorly designed. They have a confusing navigational structure, have poor internal link structure, or may respond slowly. It may be necessary to migrate, if the site is simply too old. 4. With the constant shift in technology and changes in consumer behavior, it also takes time and research to understand the audience. The best SEO practitioners stay up to date, anticipate, and prepare you for change. The chief responsibility is maintaining market share and building on it. Google is constantly changing the algorithm and new competitors enter the space.